Garanti Bank approached I-AM to re-design their investment portal Paragaranti. The research and interview revealed us that existing investment portals are alike and the content generated in all financial portals are for the advanced levels; no content is suitable for the customers with basic financial knowledge and risk appetite. This gap we had realised in the market became one of the most crucial insight onto which we based our design strategy. From a housewife who invests only in gold, to a trader who manages his own portfolio, we categorized 5 different persona groups. After deeply analyzing the needs and experience maps of these personas, we designed Paragaranti experience from scratch – an investment information platform which meets the needs of user profiles with various risk appetites and financial knowledge. To avoid intimidation of the users with long essays and reports, we had introduced Paratip feature. Additionally, we introduced other features such as ROI comparison, graphic interpretation and Paraoyun. These features were designed to increase the financial knowledge of the users with low information and risk appetite level. With the help of these innovative features, among other investment portals, Paragaranti turned into a platform where investment advisory could be easily grasped and where users can make fast purchase and sale. With this visually appealing portal differing from its competitors, investment has become much easier!


C/406 Nelganga Bldg, Lower Parel, Mumbai - 400013

DNA Publication Ltd

34/B,3rd Flr,Madhu Industrial Estate, P B Marg, Lower Parel, Mumbai - 400013

Grass Root Communique

Unit 149, A To Z Indl EST, G K Road, Lower Parel, Mumbai - 400013

Brand Comm

303, 3RD Floor, Vasan Udyog Bhavan, Lower Parel, Mumbai - 400013

Link Ads

Unit No 5,, Gate No 5,Pheonix Mills Compound,, Lower Parel, Mumbai - 400013

Advertising & Marketing Associates

B/16 Creative Indl EST Premises Chs, N M Joshi Marg, Lower Parel, Mumbai - 400013

Mideas Touch

C/16 Gandhi Nagar, D S Marg, Lower Parel, Mumbai - 400013

Publicis Life Brands Watermelon

Viva Centre 126, N M Joshi MG, Lower Parel, Mumbai - 400013

Om Graphics Elphinstone

Prime Plaza Unit No 4 Gala No 205, Lower Parel, Mumbai - 400013

Digital Signage Network India Pvt Ltd

1st Floor, Forum Building, Raghuvanshi Mill Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400013

Linopinion Lintas P R

Phoenix Tower, B Wing, 4TH Floor, Senapati Bapat Marg, Lower Parel, Mumbai - 400013

Sanjeevani Advertising

7, Lam Bldg, Glp Store Lane, Lower Parel, Mumbai - 400013

Sanjeevani Advertising & Marketing Services

7, Gip Store Lane, Lower Parel, Mumbai - 400013

Mudra Videotec

Shree Ram Mills Compd Gr Flr, Ganpat Rao Kadam Marg, Lower Parel, Mumbai - 400013

R S Inflatable

Deen Building Compound, Gala No 39, Nm Joshi Marg, Delisle Road, Lower Parel, Mumbai - 400013