Cleartrip, the leading travel and experiences platform in India and the Middle East appointed I-AM, the international multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft. The environment branding mandate for I-AM was to ensure that the space embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions. The Cleartrip brand is known for simplicity and elegance in its product design, as well as its superlative customer experience, and the company wanted its internal space to emanate the ethos.