Tony Kitous, the brains behind popular London restaurants Levant, Kenza and Pasha is the man responsible for putting glamour into mezze dining. Tony launched the Comptoir Libanais café concept providing ‘food to share’ within a unique and eclectic environment inspired by the faded glamour of 1960’s Middle East. We worked with Tony to define and express the brand personality for Comptoir Libanais. The resulting vibrant brand language has been applied to all aspects of the business including interiors, packaging, menus and signage. The new brand experience captures the very essence of unconventional Middle Eastern glamour and has been nominated for ‘Best Restaurant Multiple’ of the year by Restaurant Magazine. Based on this success we have also designed a diffusion brand called Shawa that has recently opened at London’s Westfield shopping mall.