Costa wanted to visually express the quality of their product and service in the face of ever-increasing competition on the UK high street. brand consultants india With all the understanding, artistry, and care needed to make the perfect cup of coffee, we thought it only right to position Costa as true ‘coffee lovers’. We also developed a strong visual language and tone of voice to better serve and inform existing customers, as well as communicate the Costa story to all non-advocates. Costa has moved from being ‘just another coffee shop’ to ‘the only genuine coffee shop’ where trained baristas lovingly make each cup of coffee by hand.