Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation. The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice. I-AM created a versatile brand language that could be easily translated and understood across a number of countries and cultures. The space that I-AM created for the face-to-face learning at Vanta is an incredibly flexible space allowing mentors and students to easily meet in a comfortable and inspiring environment. The online Vanta pilots are up and running and experiencing great success.