Why should you choose Whole Wheat and Multigrain? White bread or Whole Wheat or Brown? The confusion is real! We know you’ve heard about the age old debate between refined flour products and products made of whole wheat flour. As the name suggests white and most brown bread variants contain refined flour, which is maida or processed flour. This refined flour contains no nutrient other than straight up carbohydrates, since all the processing strips away all the healthy nutrients from the grain.